Bagnolo Mella, Seventyseven wins National Agora Bronze medal

Bagnolo Mella. Last Friday, the 37th edition of the Agorà prize, one of the most prestigious awards in the communication sector in Italy, was held at the Auditorium of the Regional Council Building in Florence.
Organised by the Club dei Professionisti del Marketing (Marketing Professionals Club) and Una (United Communication Companies Association), the event, which sees the awarding of the Agorà prizes, is a moment of great interest for all communication professionals.

Seventyseven, an agency based in the province of Brescia, in Bagnolo Mella, and which this year celebrates its first 10 candles, participated with a rebranding project, winning the National Bronze Award in the ‘No FooD’ category. The client on which Seventyseven worked in the case history presented is S.A. Eredi Gnutti Metalli, a metallurgical company with over 160 years of history.
In 2023, EGM deemed it necessary to make a substantial change in its brand and image, a need motivated by a profound cultural mutation of the company, which in recent years has directed its mission towards a green business, under the banner of the circular economy. In order to give voice, also through a new logo and new corporate colours, to this change, EGM availed itself of the strategic creativity of Seventyseven, which, through the work of the Art Directors and Graphic Designers led by Creative Director Pino Baretto, gave life to a transversal project, capable of making the image and communication of Eredi Gnutti Metalli consistent and effective in expressing the corporate mission.