Desenzano, Promotica ‘flies’ to Australia with new campaign for Drakes supermarkets

Desenzano del Garda. Promotica S.p.A. based in Desenzano del Garda (Brescia, Italy), a loyalty agency specialized in marketing solutions to increase sales, loyalty and brand advocacy listed on Euronext Growth Milan – announces that it has launched its first loyalty campaign in Australia with the largest independent grocery retailer, Drakes Supermarkets.
Until 12 November, Drakes will reward customer loyalty with free vacuum-sealed glass containers, bags and bottle caps from Italian company Giannini, a leading designer and manufacturer of household goods since 1951.

This first campaign in Australia marks another important milestone in the development of the Promotica Group at an international level, after the launch of recent partnerships in Romania with Profi and in Poland with Stokrotka, the result of the work and commitment of the International division, led by a group of managers with a high profile and experience.

‘It is an honour to work with Drakes, the leading independent food retailer in the Australian market, and to offer a programme that is not only rewarding but also relevant in these difficult times,’ commented Diego Toscani, Promotica’s CEO. – It is a credit to the efforts of our international team that we have delivered our first programme in the Pacific region, where we expect many great successes. We are also pleased to be able to bring Italian design to this geographical area, thanks to the collaboration with Giannini, a company of absolute value and with innovative and high quality products’.
‘We are thrilled to offer, thanks to the partnership with Promotica and Giannini,’ added Michael Connoly, General Manager Merchandise & Marketing at Drakes, ’a programme that not only rewards our customers and offers them a product that prolongs the life of fresh food and ultimately saves them money, but also puts them in touch with the quality and craftsmanship of Italian design. This collaboration represents an important opportunity for Drakes to further enhance our customers’ experience and reinforce our commitment to excellence.’